Project Marketing in Small enterprises (SME)

Project Marketing  in little undertakings (SME).

Marketing 

• authoritative exertion is wanted to attain and help the purchaser of a decent or administration.

This implies that

That promoting is focused around arranging and not extemporize through the study and learning of the goals and needs of clients and secured so as to fulfill the wishes, and this is carried out through the investigation of the improvement of the business, and contenders' items and customer tastes, and how to convey these products and administrations to clients and applying the method for impact, exposure and fitting showcase of the client's installment to manage these items or administrations.

What is the reason for advertising? So ... the intention is to fulfill the needs and wishes of the customer of the merchandise or administrations.

Furthermore it .. the promoting is extremely creation, which deliver even refer to.

Likewise, the promoting is to give products or administrations to diverse individuals distinctive, the distinction in the nation, society and society, pay, and the city and the field ... and so on.

Marketing.. craftsmanship? Then again science and workmanship .

What are the needs of the consumer?
• basic needs: Man can not do without them
    (As the home - food - clothing - .....).
• the needs of luxury: are the needs imposed by civilization
    (Car - TV - Satellite TV - Refrigerator - Camera - ....).
• social needs: the needs are imposed by social status or career
   (Dress University professor - or general manager - employees in companies - Wear the hotel staff).

The reasons for the emergence of marketing:
• deterioration in corporate sales.
• desire to discover new markets.
• a change in the behavior of customers.
• a change in the needs of customers.
• competition.
• the emergence of global companies and market penetration.
• technological advances.


Marketing elements:
Are only four, four basic elements underlying the marketing!
  Should be met when marketing any good or service ...
   What is it?
1. product.
2. price.
3 promotion (publicity).
4. distribution.

Product

     Requires the study of specifications (standards and ratios)

     Quality (qualitative)

     Alomblaj and packaging. Different sizes and varieties

     Comply with the wishes and needs of customers.


Price

    
     Requires a study of the costs
     The price should fit the largest slice
     Taking into account the income level of the consumer in order to achieve more sales
     Study competitors' prices.


Promotion


     Announcement
     Fairs and Festivals
     Markets
     Propaganda
     Offers prices
     Rebates
     Stickers
     Free samples.