What easier
creation of an electronic shop and make it a success harder then what the most
difficult to maintain his success; if you want to create an online store in a
few minutes to managed it, but you will be this store assistant you to meet
your orders and achieve your goal's You will store this list among the few that
survived the waves of competition became a bunker for those who wish to
purchase over the Internet, or will be among the many category that has been
lost amid competing e-commerce?
The things that should be developed by the monument many eyes, though
plentiful, are not a problem at all, but it resulting from any error is the
biggest dilemma influence, and in this issue does not only focus on the
mistakes that should be avoided when creating an online store, but also bear in
mind the statement cause and effect and the method of solution.
1 - Do you imitate others
Tradition is not a defect, especially if there is a
need for the existence of a snob Store, for example, the idea of a shop selling
handicrafts operating in the Western state and unavailable in your
country Vetofarha you. The mimicry just tradition without having a clear vision of the
goals and carefully considered, this is the beginning of the road to failure,
not success, what use is that there are dozens of stores that offer the same
products, but the competition as long as there is the possibility of diversity
and make a profit.
So the idea must evolve far beyond the tradition of the stage to become the
explanation and analysis of what went through other electronic stores of
previous success or failure and learn from it and apply it to store mail.
They also must choose the idea Store and commitment and work on the
development; if the idea was born of an ambitious internal will and deliberate
plan, let your own style and distinctive character from the others, and will
not stand out from others only after the Tdershm and made
pursuant to the best of them, or at least a better idea of their ideas.
2 - Do you choose the best ingredients for your shop
The first step after the idea is always in order to
create e-store, or choose a domain name for the site, choose the appropriate hosting,
choosing the script, which will use the store and then choose a template, we
have discussed steps to build an electronic commerce site before, and we will
repeat here that should have improved choice of components that It will depend
on your store-mail so as not many problems; for example, if you choose a bad host
special for your site will be subjected to stop and continued loss of visitors.
3 - Is your store electronic safe and realizable
Everyone will not deal with you only after the trust in your store-mail and ensure their rights, and this indisputable fact, and therefore
the creation of a secure site is meant to tell the visitors were driven from my
site only. It is true that there are a small group of buyers love the adventure
has been experimenting with the purchase, but the vast majority of people this
is not his habit, what do you do to make a secure store
• Use https encryption system instead of HTTP
• Develop a policy and the policy of the use of clear privacy
• Set clear rules for how to handle and explains how to protect user rights
• must be included communicating information like a phone number, email, address the
ground, set up a special department for technical support as well as prefer to
respond to queries from visitors.
• Use strong host layers provide the protection is much better than the
common Alastdavat.
• It is preferable to make the e-store to view all
products, while payment methods depends on if the external site PayPal in the
purchase or other famous sites, use buyers for such safe means to pay them to
provide faster on the purchase.
4 - Is the product information sufficient?
Product information we mean everything related to the
product of the written description, images, videos and illustrations, if any,
as well as the comments of previous buyers and their experiences with store-mail as it is without the falsification of the facts or blur for some of
them.
As for product specifications describe the transfer of products from other
stores a bad thing, and should be to write a new description and will only
considers you a search engine and the visitor communicator and will deal with
the rest of the store, such as department stores. When typing a description it
should be enough description so that the buyer makes a decision on the structure
and the less you have requests for returns.
As for the pictures, it is necessary to use high quality, or at least clear and
pale Pictures, and must use many images are specific to each product as Exhibit
visitor not need to look for more specifications of the product outside the
store. Also, if able to add explanatory videos of the product would be
something special.
Also tried to encourage the buyer to assess if need be to operate system of
incentive; shall give them gifts in exchange for their evaluations or discount
coupons or what you see fit, but beware to ask the visitor to assess your site
in a positive way because the visitor might lose confidence in your store and
that agreed to offer and then things are not normal and accept criticism as
buyers without hiding any part of the truth and then visitors will respect you
will trust your own the store.
5 - Is simple and convenient site design?
Not too much decoration, do not go overboard in the
design and in the use of colors, fonts, as much as possible Make your site
simple comfortable quickly; so do not get tired of visiting your store and be
forced to leave the store was going to another store.
Mark quiet colors, fonts suitable for the eye with the ability to zoom in and
out by visiting needed. And I agree with the design of World Records standards
in design; the site shall be fast, compatible with smart phones, plain and
simple.
6 - Does your store is compatible with smart phones?
It became coercion on each site owner that brews its smart phones due to the
large deployment of up to about half the number of users, because the phones do
not leave the man they are with him wherever he went. I will not go too long to
explain this component because of the clarity of its importance.
7 - Is the user experience with an ideal site?
Improve the user experience became the imposition of
other assignments in all aspects of e-commerce; therefore spend much of the giant sites consuming and paying large sums
of money to understand the user and the method of disposal and like what he
does not like, and featured analyzes of different sites methods more accurate
monitors user and recorded what he is doing on your video and goal that the
user understands came to him the information in an appropriate manner to him
whenever possible.
It is improving the Site menu Home user experience that reach of the main
sections and into the subsections of the site, the search
box is also one of the important things that are indispensable for each site.
8 - Have you ever stopped for marketing's
Marketing is not the goal of an end, but a permanent repetition means, and
should not in any way that does not stop marketing before creating the store and after
its launch, the following elements are very important in the marketing of
your store-mail:
The existence of a private store's blog to discuss and educate users on the use
of the site and matters relating to that from near or from afar.
Presence on social networks.
Presence in specialized forums and in specialized subject of product
positioning.
Unstop to build a good reputation of the store, and can do that job training
and ongoing marketing and advertising courses to build trust between the store
and the user.
Provide promotional offers from time to time and in events such as
competitions, discounts, and additional gifts.
Also read: the Golden Rule in marketing .. People are not stupid
9 - Is the choice of work well done team's
Team work is the hands that work out what you want, if chosen in a hasty manner
is a cause temporary failure so choose the right people. And you'll find in
this article, "How to be a team to work remotely" Fantastic
tips on how to choose your team.
10 - common mistakes when creating an electronic shop
In this element often collected from the elements that we talked about
other element did not talk about it in the form of points, and we are pleased to
have discussions about any of them in the comments:
No detailed and sufficient information about the product
The number of user images with a few product
The quality of the images used low
Small size of the images the user
Transfer photos and descriptions of other electronic stores
Site bad design
Slow site is loaded
The site is responsive to smartphones
The site is not configured internally well for search engines
Lack of holistic products for shipping expenses in the event the product is
materially
Undeceived and payment methods
Lack of clarity in the policies pursued within the Store
No blog
There are no technical support center
Having explained the mistakes that you should avoid note that Ward error and it
is likely to experience other risks, but if you follow the above tips will
ensure at least a shop electronically able to compete and challenge, what is
the mistake that will work to fix it now's
4:00 PM
